Abacus Alliance

What is the Abacus Alliance?

The Abacus Alliance is a co-operative of over 500 multichannel retail organisations who contribute their customer transactional data with a view to make their marketing campaigns more profitable through data insight.

The Abacus Alliance consists of 26m individuals, 18m households, £20bn spend and 500m transactions. Discover how using this information can help streamline your marketing strategy, in turn improving effectiveness and return on investment.

 

The Value of Being a Member of the Abacus Alliance

 

What our Members Say

Coopers of Stortford

 

“For over 10 years Epsilon Abacus has been a critical part of our marketing strategy. The insight, analysis and targeting they provide has driven our acquisition and retention objectives and helped support our business growth goals.”

 Andy McDermott, Commercial Director, Coopers of Stortford