Our Blog

Welcome to our latest news and blogs page. Click to read the latest articles below.

Defining how long is ‘no longer than necessary’ when it comes to keeping customer data under GDPR

Published: Thu, 20 Jul 2017  
Published: 20
Jul
Defining how long is ‘no longer than necessary’ when it comes to keeping customer data under GDPR



The General Data Protection Regulation states that personal data must be kept “no longer than is necessary for the purposes for which the personal data are processed” [Art.5(1)(e)]. This implies there’s a time limit on how long customers’ data can be kept. But this vague statement begs the question: “’how long’ is ‘longer than necessary’”...

New guidance on using Legitimate Interest legitimately

Published: Tue, 11 Jul 2017  
Published: 11
Jul
New guidance on using Legitimate Interest legitimately



People have many questions regarding Legitimate Interest in connection with the General Data Protection Regulation. Answers to these can be found in the recently published Guidance on the use of Legitimate Interests under the GDPR. Developed by the Data Protection Network and welcomed by the Information Commissioner’s Office, this gives guidance as to which circumstances Legitimate Interest...

Selling online - then you need an offline catalogue

Published: Mon, 26 Jun 2017  
Published: 26
Jun
Selling online - then you need an offline catalogue



Just last week we held our most recent Masterclass, Driving online sales through a new channel. Attended by e-commerce businesses, we're finding pure-play companies are really embracing the printed catalogue as a new channel to market. I was recently interviewed by print production agency Cousin on this theme. These were my responses to their questions around the renaissance of direct mail and it...

Make sure your lapsed customers remain your customers

Published: Wed, 08 Feb 2017  
Published: 08
Feb
Make sure your lapsed customers remain your customers



Beyond 2018, the General Data Protection Regulation (GDPR) may result in a limit being placed on how long you can hold data. Although the wording is vague, stating personal data can be kept “…for no longer than is necessary for the purposes for which the personal data are processed.”, it could mean customers who have not bought from you in a certain timeframe may have to be dele...

Offline – the new channel for online retailers

Published: Tue, 13 Dec 2016  
Published: 13
Dec
Offline – the new channel for online retailers



When print dominated, the catalogue was king. Visually stimulating, personalised, targeted and response-orientated, it was a key sales-generating channel. With the rise of digital, online is now dominant. A targeted medium, where success can be gauged instantly, personalised offers dynamically created, campaigns optimised easily and buying simple. Today there’s an interesting dynamic - pure...

What Multi-Channel Retailers Really Think about Black Friday

Published: Fri, 18 Nov 2016  
Published: 18
Nov
What Multi-Channel Retailers Really Think about Black Friday



Next week the Black Friday bun-fight is once again upon us, and the differing predictions around retailer boom versus doom are in full swing. An online rather than in-store event? To fight the Black Friday tide or potentially miss out on a new seasonal peak? An opportunity to reach a new audience and build market share? How to balance increased sales but not necessarily increased profits?  T...

Using Online and Offline Data to Deliver More Effective Marketing

Published: Tue, 01 Nov 2016  
Published: 01
Nov
Using Online and Offline Data to Deliver More Effective Marketing



For some companies, offline and online strategies are approached as ‘never the twain shall meet’: activities are siloed and offline and online treated separately. The reality is they’re just different channels that need to work together. Customers don’t think online/offline or in channels, so why should marketers? When it comes to data, the more information that can be obt...

Five Things I Learned at the Epsilon Abacus Insight Conference

Published: Wed, 12 Oct 2016  
As the dust settles on another Epsilon Abacus Insights Conference, I thought I’d share a number of take always (in no particular order) that resonated with me last week: When it comes to the path to purchase, always think like a customer. Once you’ve mapped out the customer experience, test it out as a customer would. While 80% of companies believe they deliver ‘superior custo...

How to interpret the mailing trends presented in the 2016 Home Shopping Trends Report

Published: Thu, 07 Jul 2016  
A few weeks ago I presented some insights at the DCA Annual Summit on the health of the home shopping sector with Epsilon Abacus’ Sales Director, Dylan Jenkins. These insights were largely based on the findings from the Abacus 2016 Home Shopping Trends Report, which investigates revenue and direct mail circulation trends amongst the 500+ members of the Abacus Alliance. During the presentatio...

Personalisation Is Key and the Weather Can Affect More Than We Think

Published: Fri, 17 Jun 2016  
Last week, SheerLuxe headed back to The Worx in Parsons Green to host their annual SheerB2B conference to talk all things premium and luxury. Retailers, agencies and industry experts alike came together to share knowledges and personal experiences about what is happening within the luxury and high-end shopping market. Epsilon Abacus have sponsored this event for the past 3 years, a...

Sales vs Brand - delivering the numbers whilst maintaining your brand values

Published: Fri, 10 Jun 2016  
Building trust in your brand, enhancing the customer experience and resisting the urge to discount too readily – these were three of the key issues discussed by a panel of premium retail brands at the Sheerluxe B2B conference on Thursday.  Oka, the luxury furniture and home accessory retailer, luxury lifestyle fashion brand Amanda Wakeley, and Charlotte Tilbury, which sells luxury mak...

What Can Multi Channel Retail Businesses learn from Black Friday and Cyber Monday promotions for 2016

Published: Fri, 27 May 2016  
Summer has not even shown itself yet but many multi-channel marketers are already head down planning their marketing campaigns in the run up to December. In recent years, Black Friday and Cyber Monday appeared in the UK retail calendar as a promotion window and now, rightly or wrongly, have to be considered as key dates to capture consumer spend.  Since the dates are so close to Christmas, pr...

Find the latest blog posts from Abacus below:

Defining how long is ‘no longer tha...
Published: 20 Jul 2017
Selling online - then you need an o...
Published: 26 Jun 2017
Make sure your lapsed customers rem...
Published: 08 Feb 2017
Offline – the new channel for onlin...
Published: 13 Dec 2016
What Multi-Channel Retailers Really...
Published: 18 Nov 2016
Five Things I Learned at the Epsil...
Published: 12 Oct 2016
How to interpret the mailing trends...
Published: 07 Jul 2016
Personalisation Is Key and the Weat...
Published: 17 Jun 2016
What Can Multi Channel Retail Busin...
Published: 27 May 2016