The Active Buyers File allows Financial Services companies reach mail responsive people who are regularly purchasing goods and services. 

Built from millions of transactions with multi-channel retailers and publishers representing £5bn annual spend, it allows you to target people based on real behaviours rather than just attitudes and aspirations.

As transactional behaviour is a key predictor of future purchasing activity, this represents a valuable solution for recruiting new customers and maximising the value of your existing ones.

What is it?

The Active Buyers File consists of:

  • 20 million individuals 
  • 9m households
  • 270m transactions
  • £5bn transactional spend 
  • 1,500+ transactional variables
  • 100 lifestyle & demographic variables
  • 100% permission to share with third parties


The power of information

  • 75% own their own home
  • 60% are married
  • 42% earn over the national average
  • 58% have lived in their house for over 10 years
  • 50% live in more prosperous locations

For further information please contact Ben Collier: