Markets We Support

The Epsilon Abacus Alliance is the UK’s largest transactional data co-operative.

Historically we have worked with Multi-channel retail members to share and regulate and update their transactional customer databases to create a combined view of what households are buying across the market. This shared database gives access to precision insight and targeting across direct mail to provide deeper engagement with current customers and to reach new prospects.

Now we are offering our insights to different sectors including Charity, Travel and Tourism, Energy and Insurance.