About Epsilon Abacus

Benefit from relevant customer data, gathered by analysing tens of millions of past transactions. Abacus helps you reach new customers and win their trust and loyalty.

Epsilon Abacus is part of the Epsilon group the marketing experts who blend data and creativity to get results.

Through our Abacus Alliance you can benefit from relevant customer data, gathered by analysing tens of millions of past transactions. Abacus helps you reach new customers and win their trust and loyalty.

The Abacus Alliance is a co-operative of over 500 multichannel retail organisations who contribute their customer transactional data with a view to make their marketing campaigns more profitable through data insight.