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Madeleine offers feminine, modern and quintessentially elegant women’s fashion. The range includes business and casual wear. Lingerie, shoes and accessories.

“Madeleine has been partnering with Abacus since 2009 and they continue to provide us with high performing customer acquisition data each season. Abacus quickly proved themselves to be more than just a data provider helping us with circulation strategies, results and insights into our market place enabling our plans to be quickly implemented and with results that meet our expected performance. We continue to see Abacus as a key part of Madeleine’s continued success and growth plans and recommend to any UK home shopping business to not just join Abacus, but closely partner with them. Their data, tools and experience is invaluable and return on membership goes beyond data results’ 

(Till Oestereich, Managing Director, Madeleine)

From our Insights Event 2016

How Madeleine re-engaged more customers in 2015 using Abacus tagging variables