Recruiting new customers profitably is fundamental to every marketing and business strategy. We can help you maximise your customer acquisition campaign ROI by:

Identifying responsive prospects who buy similar products to your own
Targeting new customers who look like your best customers
Reaching proven responders through your chosen channel

The Abacus Alliance co-operative database identifies potential customers who most closely resemble your existing customers. This modelling effectively identifies large quantities of names that meet or exceed your acceptable performance criteria.

Using our customer recruitment solutions, we can assist in identifying top-performing prospect names for a mailing.