The Active Buyers File allows travel and leisure companies reach mail responsive people who are regularly purchasing goods and services. 

Built from millions of transactions with multi-channel retailers and publishers representing £5bn annual spend, it allows you to target people based on real behaviours rather than just attitudes and aspirations.

As transactional behaviour is a key predictor of future purchasing activity, this represents a valuable solution for recruiting new customers and maximising the value of your existing ones.

 

 

What is it?

The Active Buyers File consists of:

20 million individuals 
9m households
270m transactions
£5bn transactional spend 
1,500+ transactional variables
100 lifestyle & demographic variables

100% permission to share with third parties

 

The power of information

51% take two or more holidays per year
Nearly 20% spend over £1,000 on each holiday
75% own their home 
52% more likely to be interested in foreign travel
50% purchase their holidays online 

For further information please contact Doug Oldfield: doug.oldfield@epsilon.com I 020 8943 8010 I 07920 498 980