The Abacus Alliance
Introduced in the UK in 1998, the Abacus Alliance is the first and most comprehensive transactional data cooperative for multi-channel marketers.
The Abacus Alliance has one aim – to enable multi-channel retailers grow their businesses through more profitable marketing campaigns.
Every week 500 multi-channel brands contribute their customer transactional data. Critical information including what people have bought, what they have spent, when they have spent, how often they have purchased. Bringing this purchasing information together creates a unique insight into UK consumer purchasing behaviour.
Contributing companies tap into this shared behavioural insight to reach new customers, market more effectively to their existing ones and gain essential actionable market intelligence.
The value of being part of the Abacus Alliance
Growing your business on the Abacus Alliance
Epsilon Abacus is the custodian of the Abacus Alliance. We are focused on helping you use Alliance to improve your marketing effectiveness, deliver a greater return on your marketing investment and grow your business.
Joining the Abacus Alliance gives you access to a unique source of purchasing data. A source built from tens of millions transactions representing over £20 billion of spend. This allows you to:
Grow your sales – by reaching people sharing the same purchasing habits and lifestyle traits as your best customers but have yet to buy from you
Grow your profitability – by retaining your best customers, persuading lapsed customers to buy again and encouraging enquiries to become actively spending customers
Make better decisions – by gaining unique actionable insights to improve your marketing
We can help you adopt a new approach to your prospecting activity by using people’s spending habits to inform and drive your targeting.