Insights – 30th March 2017 2017-07-14T15:38:59+00:00

Project Description

This took place on 30th March 2017 and the presentations can be downloaded here.



10.00: Welcome and introduction – Lara Bonney, Managing Director, Epsilon Abacus

10.20: The benefits of a CRM-driven approach: the cataloguer’s perspective – Andy Corlett, Business Development Director, Conversant Media and Robert Colquhoun, Marketing Director, Myakka 

10.35: Addressing the challenges around the General Data Protection Regulation – Christine Andrews, Managing Director, DQM GRC


11:20: Asking permission: research findings around effective permission statements and encouraging data sharing – Lara Bonney, Managing Director, Epsilon Abacus

11.35: 2017 Home Shopping Trends: preview from our forthcoming report – Ben Collier, Business Development Director, Epsilon Abacus

11.55: The Folio Society: refocusing the business to improve performance – Joanna Reynolds, Managing Director, The Folio Society

12.15 – 13.15: LUNCH 

13.15: Expanding into the US: key areas for consideration – Stacey Hawes, President, Data Practice, Epsilon

13.35: Blurring the lines between digital and print marketing – Richard Boon, Account Director, Webmart

13.50: How online behavioural data is driving housefile performance uplift – Dylan Jenkins, UK Sales Director, Epsilon Abacus and Theo Perlman, Technical Account Director, Conversant Media

14.05: Putting the consumer in charge of permission – Ian Johnstone, Director, Syrenis

14.20: The Cashmere Centre: An Abacus Alliance case study – Mark Wareing, Client Director, Epsilon Abacus

14:30: Break for Roundtables

14.35: Roundtable Session 1 (or workshop)

15:05: Roundtable switch and refreshments

15.20: Roundtable Session 2 (or return to workshop)

15.50: Closing comments

16:00: Networking drinks

17.30: Event Ends

Roundtable Hosts and Topics 14.35 – 15.05 and 15.20 – 15.50

1. Doing Business in the US with Stacey Hawes, Epsilon 

2. Online Targeting Solutions with Andy Corlett, Conversant Media

3. Meet the Multi Channel Retailer with Chris Terelak, Head of Content and Campaigns, Majestic Wine

4. General Data Protection Regulation Q&A with Christine Andrews, DQM GRC

5. Retention and Reactivation with Epsilon Abacus 


 Optional interactive workshop 14.35 – 15.50

The Road to Successful Catalogue Marketing – Ben Collier, Epsilon Abacus

For companies new to Epsilon Abacus or direct mail, this informative workshop covers the fundamentals of developing an effective data-driven catalogue marketing strategy.