February 2018 Masterclass: Driving Online Sales Through a New Channel  2017-12-05T11:27:59+00:00

Project Description

Masterclass: Driving Online Sales Through a New Channel 

Soho Hotel, London

7th February, 2018

If your online growth is plateauing but you’re serious about finding new customers and driving more sales, developing a catalogue is a must.

This event is designed for e-commerce businesses looking to drive the next stage of their growth.

Increasingly becoming a critical new channel for online retailers, a catalogue helps you to cut through the digital noise. It’s personal, targeted, develops an emotional attachment to your brand and is central to any multi-channel strategy.

With contributions from Joe Fletcher, eCommerce Director at beauty brand This Works,  specialist print consultant Webmart and eCommerce website builders Screen Pages, this practical Masterclass walks you through the key elements of building an effective catalogue channel to support your online activity.

Free to attend, by coming along you will:

  • find out how to develop a catalogue to drive online sales
  • understand the right metrics for measuring your success
  • hear from a digital expert on his experiences and tips on adopting direct mail into a digital-first business
  • know how design impacts your costs
  • discover how a catalogue establishes a connection, improves engagement and builds your brand
  • hear how pure-play companies are integrating a catalogue to drive business growth
  • learn tips to make sure your website supports your direct mail activity
  • appreciate the importance of measuring Lifetime Value

Who should attend?

This Masterclass is designed for those:

  • e-commerce businesses looking for a new channel to market to drive growth
  • new to a business where cataloging is a key part of its strategy
  • starting out with direct marketing