The House of Bath Case Study 2017-08-18T15:24:04+00:00

Project Description

The Story

Anne used to order from House of Bath, but recently she discovered Debenhams. Her old favourite was forgotten, until she received a voucher for the linen she’s always admired in her friend Mary’s guest room. House of Bath was able to use the Abacus Alliance transactional co-operative to find out Anne’s spending activity with other interiors companies and send her an offer that would appeal to her.

 

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