Epsilon Abacus Insights
Thursday 22nd March 2018
30 Euston Square, London NW1 2FB
Our next Insights takes place on 22nd March at 30 Euston Square.
Click below for the highlights reel from our last Insights event that took place on 5th October 2017.
March sees out first Insights event of the year. We look forward to welcoming our Abacus Alliance members to a day of presentations, roundtables, a panel session and plenty of networking opportunities.
We are still working to finalise speakers and will update the agenda as they are confirmed.
9.30 – 10.00: REGISTRATION & REFRESHMENTS
10.00: Welcome and introduction – Dylan Jenkins, Commercial Director, Epsilon Abacus
10.10: The GDPR; what you should have done by now – Victoria Tuffill, Managing Director, Data Compliant
10.35: Biscuiteers Case Study – Nicola Downes, Head of Marketing, Biscuiteers & Marco Gallone, Account Manager, Epsilon Abacus
10.50: The changing nature of the Abacus Alliance – Ben Collier, Business Development Director, Epsilon Abacus
11.05 – 11.30: REFRESHMENTS & NETWORKING
11.30: 2018 Annual Home Shopping Trends overview
11.50: Making video marketing work – Matt Whelan, Digital Strategy Director, TSW
12.10: The rise of the subscription service model in the US – Stacey Hawes, Managing Director, Epsilon
12.25 – 13.30: LUNCH
13.30: Evolution of loyalty – a strategy not a programme – Stephanie D’sa, Head of Strategy & Insights, EMEA, Epsilon
13.50: Panel discussion: What I wish I’d known: moving a digital business to embrace offline and developing an online offering for a traditional cataloguer. Panelists to be confirmed
14:20: Break for Roundtables
14.30: Roundtable Session 1 (or workshop)
15:00: Roundtable switch and refreshments
15.15: Roundtable Session 2 (or return to workshop)
15.45: Closing comments
16:00: Networking drinks
17.30: Event Ends
Roundtable Hosts and Topics 14.30 – 15.00 and 15.15 – 15.45
- General Data Protection Regulation Q&A with Victoria Tuffill, Data Compliant
- Maximising the value of your video marketing with Matt Whelan, TSW
- Developing an effective loyalty strategy with Stephanie D’sa, Epsilon
- Retention and Reactivation with Epsilon Abacus
- Learnings from the US with Stacey Hawes, Epsilon
Workshop for those new to direct mail 14.30 – 15.45
The Road to Successful Catalogue Marketing – Ben Collier, Epsilon Abacus
For companies new to Epsilon Abacus or direct mail, this interactive workshop covers the fundamentals of developing an effective data-driven catalogue marketing strategy.