Insights – 22nd March 2018 2017-12-11T15:53:08+00:00

Project Description

Epsilon Abacus Insights

Thursday 22nd March 2018 

30 Euston Square, London NW1 2FB

Our next Insights takes place on 22nd March at 30 Euston Square.

Click below for the highlights reel from our last Insights event that took place on 5th October 2017.

March sees out first Insights event of the year. We look forward to welcoming our Abacus Alliance members to a day of presentations, roundtables, a panel session and plenty of networking opportunities.

We are still working to finalise speakers and will update the agenda as they are confirmed.



10.00: Welcome and introduction – Dylan Jenkins, Commercial Director, Epsilon Abacus

10.10: The GDPR; what you should have done by now – Victoria Tuffill, Managing Director, Data Compliant

10.35: Biscuiteers Case Study – Nicola Downes, Head of Marketing, Biscuiteers & Marco Gallone, Account Manager, Epsilon Abacus

10.50: The changing nature of the Abacus Alliance – Ben Collier, Business Development Director, Epsilon Abacus



11.30: 2018 Annual Home Shopping Trends overview  

11.50: Making video marketing work  – Matt Whelan, Digital Strategy Director, TSW

12.10: The rise of the subscription service model in the US  – Stacey Hawes, Managing Director, Epsilon


12.25 – 13.30: LUNCH 

13.30: Evolution of loyalty – a strategy not a programme – Stephanie D’sa, Head of Strategy & Insights, EMEA, Epsilon

13.50: Panel discussion: What I wish I’d known: moving a digital business to embrace offline and developing an online offering for a traditional cataloguer. Panelists to be confirmed 


14:20: Break for Roundtables

14.30: Roundtable Session 1 (or workshop)

15:00: Roundtable switch and refreshments

15.15: Roundtable Session 2 (or return to workshop)

15.45: Closing comments

16:00: Networking drinks

17.30: Event Ends


Roundtable Hosts and Topics 14.30 – 15.00 and 15.15 – 15.45 

  1. General Data Protection Regulation Q&A with Victoria Tuffill, Data Compliant
  2. Maximising the value of your video marketing with Matt Whelan, TSW
  3. Developing an effective loyalty strategy with Stephanie D’sa, Epsilon
  4. Retention and Reactivation with Epsilon Abacus
  5. Learnings from the US with Stacey Hawes, Epsilon


Workshop for those new to direct mail 14.30 – 15.45

The Road to Successful Catalogue Marketing – Ben Collier, Epsilon Abacus

For companies new to Epsilon Abacus or direct mail, this interactive workshop covers the fundamentals of developing an effective data-driven catalogue marketing strategy.