Insights – 5th October 2017-12-08T11:52:36+00:00

Project Description

Epsilon Abacus Insights – This event is sold out

Thursday 5th October 2017

30 Euston Square, London NW1 2FB

Our next Insights takes place on 5th October at 30 Euston Square.

To get a flavour of what the day is about, the video below highlights our March event this year.


The day brings together a host of experts to share their insights and ideas to help you in your business. Our popular roundtable sessions provide an opportuntiy to discuss in more depth specific business issues with your peers. There’s also plenty of opportunties to catch up with your fellow Abacus Alliance members.


10.00: Welcome and introduction – Lara Bonney, Managing Director, Epsilon Abacus

10.10: Improving the online experience to drive more sales – David Wise, Director Channel Sales EMEA, Magento Commerce

10.30: Key trends impacting the multi-channel retail environment –Sarah Willcocks CEO, Screen Pages

10.45: Lapsed customers: three ways to make sure your targeting is right – Michele Masnaghetti, Head of Analytics & Sasha Knight, Analytic Consultant, Epsilon Abacus


11.25: Planning for GDPR: updates and research on how long should you hold your customer data for – Lara Bonney, Managing Director, Epsilon Abacus

11.45: First impressions: how companies are treating their new email sign-ups – Anna Wilson, Director, Key Ascent

12.05: Using digital and catalogue channels in tandem to boost sales – Andy Corlett, Business Development Director, Conversant Media  

12.15 – 13.15: LUNCH 

13.15: ‘Feel good giving’ – building positive customer engagement with your brand – Paul Seaman, Head of Business Development, Pennies 

13.30: Panel discussion: Building your business in a time of uncertainty

  • Moderator: Andrew Wilson, Founder, Direct Commerce Ltd 
  • Darren Abbott, Finance Director, Joe Browns
  • David Gordon, Founder, Bamboo Clothing
  • David Lockwood, Head of UK Marketing, Boden
  • Sarah Watson, Marketing Director, Wentworth Wooden Puzzles


14:15: Break for Roundtables

14.30: Roundtable Session 1 (or workshop)

15:00: Roundtable switch and refreshments

15.15: Roundtable Session 2 (or return to workshop)

15.45: Closing comments

16:00: Networking drinks

17.30: Event Ends


Roundtable Hosts and Topics 14.30 – 15.00 and 15.15 – 15.45 

  1. General Data Protection Regulation Q&A with Michele Masnaghetti, Epsilon Abacus
  2. Creating engaging shopping experiences with David Wise, Magento Commerce
  3. Building sales through data-driven personalisation with Andy Corlett, Conversant Media
  4. Catalogue critique: know the rules to break them – Rosemary Stockdale
  5. Retention and Reactivation with Andy Tye, Senior Account Director & Cynthia Lai, Customer Solutions Manager, Epsilon Abacus
  6. Effective email strategies– with Anna Wilson


Workshop for those new to direct mail 14.30 – 15.45

The Road to Successful Catalogue Marketing – Ben Collier, Epsilon Abacus

For companies new to Epsilon Abacus or direct mail, this interactive workshop covers the fundamentals of developing an effective data-driven catalogue marketing strategy.