Rob is a 35 year-old professional who lives in the city. He appreciates high-quality, stylish clothing that fits him well. Rob just received his first SPOKE catalogue and is interested in its offering of crafted clothes that look good.
SPOKE is a new breed of menswear brand. Driven by the founder’s belief that 80% of dressing well is good t, the e-tailer’s vision is to make smart clothing, cut to more sizes and finished to order for a flawless fit. Recently, SPOKE recognised that they were over-reliant on a small number of channels. While Facebook was still working for them, there was no guarantee that it would in the future as many of their core audience – graduate professional males aged 25-45 – were not Facebook users.