Who We Are 2017-09-21T08:51:59+00:00

Who we are

Epsilon Abacus is part of the Epsilon Group; the marketing experts who blend data and creativity to get results.

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Our Story

For 19 years we have been helping Abacus Alliance members use the power of cooperative transactional data to improve their direct marketing effectiveness and return on investment.

We launched the Abacus Alliance in 1998, introducing the cooperative transactional database concept into the UK.

In 2007 Abacus was acquired by global marketing innovator Epsilon, becoming part of its Marketing Services data arm. Epsilon also includes Conversant, a leader in personalized digital insights and advertising, and CJ Affiliate, one of the world’s largest affiliate marketing networks.

Epsilon is part of Alliance Data, a Fortune 500 company and listed on the New York Stock Exchange. A global provider of data driven marketing and loyalty solutions, Alliance Data employs over 17,000 people across 100 worldwide locations.

So how can we help you?

We can help you recruit customers more profitably by matching your most valued customers from our Alliance database and return a database of prospects who fit their criteria.

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Meet the Team

Lara Bonney

Lara Bonney

LARA BONNEY
Managing Director

A founder of the Alliance, Lara is a pioneer of transactional data sharing. Ensuring the business continues to evolve to best serve its clients. she has previously managed teams selling data-driven solutions into the mail order, charity and financial services sectors. Lara is on the Data Protection Network board and the Institute of Fundraising’s Insight Special Interest Group.

Michele Masnaghetti

Michele Masnaghetti

MICHELE MASNAGHETTI 
Customer Solutions Director

Michele heads up Strategic Services, helping clients realise the value of the Alliance data, through insight, to drive better retention, cross-sell and reactivation strategies. A background in marketing analytics, he has worked for Epsilon in the US & UK. Previously he spent 2 years providing analytic support to Fortune 500 companies in banking, insurance and pharmaceuticals.

Dylan Jenkins

Dylan Jenkins

DYLAN JENKINS
Commercial Director

Dylan heads up the commercial side, covering client services and new business. With over 20 years’ experience in new business and account management, he has had senior roles in marketing services and agency businesses. Previously he was Head of Commercial at The Specialist Works and spent 9 years at Transactis, setting up and running its client services team.

Jim Ktori

Jim Ktori

JIM KTORI
Strategic Development Director

Jim manages the development and launch of new products and solutions. With over 20 years’ data industry analytics experience, he has managed modelling and analytics teams in Epsilon for both its Abacus and Email Marketing divisions. Before joining Epsilon, he spent five years with Acxiom, delivering analytics solutions for the Telecoms and Utilities sectors.

Members

Helping our members succeed

Epsilon Abacus
Want to find out more?

Get in touch to discuss how we can help you grow your business

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